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226 Music Group intends to use podcasting as a new and revolutionary way to promote releases of its artists by selling the initial release via a podcast subscription. Subscribers will receive the artist’s album prior to the scheduled release and also have access to information on an ongoing basis including interviews, tour updates, road diaries, and other bonus content. 226 believes this value added approach to music sales coupled with the current popularity of digital music players will allow them to aggressively carve out a new and innovated niche to launch their artist roster.

“When you buy an album via podcasting, you are not just buying music, but an ongoing relationship with the artist,” states Paul Bassman, CEO of 226 Music Group.

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