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The Miami Herald reports that one station has made a bold step in that direction. By using the “old” to grab the “new,” some stations are falling back on techniquest that worked waaaay back when the transistor radio first hit the market. The Herald says:

For radio, that means a huge generation gap is developing. The iPod, Apple’s digital music player, is more like the transistor radio than any other gadget in media history, in that it is making a powerful entrance into the American home mainly through the teen market. The Arbitron/Edison study found that about a quarter of American teenagers own an iPod or other portable MP3 player, a far higher percentage than in any other age group. That’s what has led Infinity Broadcasting, one of the nation’s largest radio companies, to convert an AM station in San Francisco to KYOU. The station is adopting a format (they call it ”all podcast”) in which anyone who cobbles together a radio show can upload it to the station, which will pick its favorite submissions and throw them on the air.

That experiment is way off at the fringe of the industry. Most radio executives are nowhere near such a radical move, taking comfort instead in the finding in the Arbitron/Edison survey that 8 in 10 Americans say they will not listen less to broadcast radio even as they adopt other technologies.

Hoping to find a way to coexist with iPods, traditional radio is just now starting to overcome its ostrichlike reluctance to admit on the air that listeners are becoming savvy about programming their own playlists. A vigorous internal debate among radio executives about whether it makes sense to mention iPods on the air seems to be drawing to a close, and more stations are starting to let deejays refer to what’s on their own iPods. Some stations are even taking a page from radio’s history and giving away iPods loaded with music and promotions for the station. (In the 1960s, as FM radio took its first steps toward common acceptance, many stations gave away FM receivers.)

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